THE DO’S & DON’TS OF COMMUNICATION ON
ADVANCED / METASTATIC BREAST CANCER

Watch the Workshop Replay on Navigating Challenging Health Conversations

For healthcare providers, patients and advocates! Effectively conveying complex information, managing emotions, and facilitating open dialogue helps everyone involved to better navigate decisions around treatment, clinical trials and end-of-life care. This workshop co-hosted by the MBC Alliance and ABC Global Alliance on December 10, 2024 in conjunction with the San Antonio Breast Cancer Symposium was designed to empower patients and their families, prepare advocates to effectively guide others, and give healthcare professionals tools for getting their messages across with clarity and impact.

Viewers can now access the video replay and event slideshow to revisit key takeaways and strategies shared during this workshop, which drew more than 250 attendees from around the globe.

Stay tuned for another joint workshop to be hosted in 2025 that brings together diverse stakeholder groups.

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What People Are Saying

“This was, without question, the most impactful session I was able to attend at this year’s conference. Having the opportunity to discuss this complicated topic in small groups (was) a truly unique and much needed experience.”
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Ellen Friebert SchupperExecutive Director
ABCD: After Breast Cancer Diagnosis

“The diverse mix of participants fostered open, honest discussions. What stood out most was witnessing the “a-ha” moments when participants began to understand how certain topics could be addressed with greater clarity, empathy, and sensitivity toward those living with MBC.”
Read More

Janice CowdenPatient Advocate

“Excellent workshop! It helps fill what I consider a gap in the patient/medical provider relationship. Please don’t stop here. A ‘Part 2’ workshop at the next SABCS would be super helpful.”
Read More

Sheila GodreauPatient Advocate

“I thoroughly enjoyed the workshop. The provider at my table was international. I feel that we learned a lot from each other as far as what is recommended practice, etc. I feel that the provider was very open to the patient advocate input.”

Melanie SiskPatient Advocate

“I learned so much from each one of the attendees and presentations, and look forward to future opportunities to support and attend this type of event.”
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Gissoo DeCotiisGlobal Head of Advocacy & Strategic Relations
Global Medical Affairs, Oncology
Daiichi Sankyo, Inc.

“Stepping into the shoes of one another helps us to better understand each other’s position, perspective and needs. Only then can we change and improve the way we communicate.”
Read More

Matthijs van MeerveldGlobal Head of Access Policy & Patient Advocacy, Oncology
Menarini Stemline

Agenda

Click an agenda item below to watch the replay for that specific topic.

9:30–9:40 am
Welcome and Introduction
Dr. Fatima Cardoso, President, ABC Global Alliance (Portugal)

9:40–9:50 am
Effective Communication from a Patient Perspective
Dr. Ellen Landsberger, Patient Advocate, MBC Alliance (United States)

9:50–10:00 am
How to Communicate a Diagnosis of Advanced/Metastatic Disease
Dr. Reshma Jagsi, Chair, Department of Radiation Oncology, Emory University School of Medicine (United States)

10:00-10:10 am 
How to Communicate Disease Progression and Prognosis
Dr. Belinda Kiely, Sr. Research Fellow, NHMRC Clinical Trials Centre (Australia)

10:10–10:20 am 
How to Communicate About Clinical Trials
Dr. AnaMaría López, Chief of Cancer Services, Jefferson Health New Jersey – Sidney Kimmel Cancer Center (United States)

10:20-11:05 am
Interactive Breakout Discussions
Moderators will include Health Care Providers (HCP) and patient advocates

11:05–11:25 am
Report Back from Groups

11:25-11:30
Closing Remarks
Beth Burnett, Chair, MBC Alliance (United States)

Note: This was not an official program of the San Antonio Breast Cancer Symposium®.

Speaker Bios

Dr. Fatima Cardoso
#cardosa

Dr. Fatima Cardoso

INTRODUCTIONS

President,
ABC Global Alliance

Metastatic Breast Cancer Alliance
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Dr. Ellen Landsberger
#landsberger

Dr. Ellen Landsberger

INTRODUCTIONS

Patient Advocate,
MBC Alliance

Metastatic Breast Cancer Alliance
watch the replay

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Dr. Reshma Jagsi
#jagsi

Dr. Reshma Jagsi

GUEST SPEAKER

Chair,
Department of Radiation Oncology, Emory University School of Medicine

Metastatic Breast Cancer Alliance
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Dr. Belinda Kiely
#kiely

Dr. Belinda Kiely

GUEST SPEAKER

Sr. Research Fellow
NHMRC Clinical Trials Centre

Metastatic Breast Cancer Alliance
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Dr. AnaMaría López
#lopez

Dr. AnaMaría López

GUEST SPEAKER

Chief of Cancer Services
Jefferson Health New Jersey - Sidney Kimmel Cancer Center

Metastatic Breast Cancer Alliance
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Beth Burnett
#burnett

Beth Burnett

CLOSING

Chair,
MBC Alliance

Metastatic Breast Cancer Alliance
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About the ABC Global Alliance

Established in 2016, the ABC Global Alliance originated as an initiative of the European School of Oncology and was registered as a nonprofit association in Portugal in 2019. It is a multi-stakeholder platform for all those interested in collaborating on common projects relating to advanced breast cancer (ABC), aiming to improve and extend the lives of women and men living with ABC worldwide and to fight for a cure. It consists of more than 200 members across 93 countries. Its main objectives, defined together with patients living with ABC, are described in the ABC Global Charter.
Learn more: ABCGlobalAlliance.org

About the MBC Alliance

As a collective of cancer nonprofits, pharmaceutical and biotech industry members and individual patient advocates, including many living with MBC, the Metastatic Breast Cancer Alliance serves as a national leader in collaborative action to transform and improve the lives of people living with metastatic breast cancer. We leverage the resources and knowledge of our dynamic group of trusted experts to increase awareness and education about the disease, and advocate for policy changes and increased funding for research that holds the potential to extend and enhance life – and ultimately end MBC.
Learn more: MBCAlliance.org

For more information, please contact event coordinator Medha Deoras-Sutliff at medha@mbcalliance.org.

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“The ABC Global Alliance Do’s and Don’ts Communication Workshop at SABCS 2024 provided an invaluable platform to explore communication challenges and opportunities between metastatic breast cancer (MBC) patients and stakeholders. The diverse mix of participants, with all stakeholder groups represented at each table, fostered open, honest discussions that led to actionable ideas for improving communication and collaboration. As the only MBC patient at my table, I gained a unique perspective on how others connected to MBC—though not personally living with it—perceive the disease. While some opinions and insights aligned closely with my own and those commonly expressed within the broader MBC community, others were surprisingly disconnected. What stood out most was witnessing the transformative “a-ha” moments when participants recognized misconceptions they held and began to understand how certain topics could be addressed with greater clarity, empathy, and sensitivity toward those living with MBC.”

Janice Cowden

Patient Advocate

“Excellent workshop! I was a patient moderator at our table. While I was the only person with MBC, the discussion was super productive. As far as the panelists and the workshop presentations goes, it helps fill what I consider a gap in the patient/medical provider relationship. Doctors don’t often use the more appropriate language when dealing with patients or focus on the medical/clinical aspect and may forget to show some empathy. As a patient, I learned also about resources that I may find useful as I advocate for self and others to help initiate conversations (e.g., cancer survival rates.com). Please don’t stop here. A part 2 workshop at the next SABCS would be super helpful.”

Sheila Godreau

Patient Advocate

“Thank you for your leadership in putting together the Do’s and Don’ts workshop at SABCS.  It was, without question, the most impactful session that I was able to attend at this year’s conference. As a patient advocate, I appreciated the panel of speakers you chose to share their points of view and expertise on this topic.

Having the opportunity to discuss this complicated topic in small groups made up of people living with MBC, advocates and allies, health care providers, researchers and industry was a truly unique and much needed experience.  It’s rare to have this opportunity, and I believe everyone in the room appreciated hearing multiple points of view in a collaborative environment.

I do hope this can be an annual event at SABCS or other major conferences.”

Ellen Friebert Schupper

Executive Director
ABCD: After Breast Cancer Diagnosis

“The joint ABC Global and MBC Alliance event held at San Antonio Breast Cancer Symposium was amazing! The entire eco-system of healthcare was represented from around the world, focused on betterment of patient lives in metastatic breast cancer. At my table there were physicians from Chile and Australia as well pharmaceutical companies, patients and caregivers. There was an actionable brainstorming session that resulted in short-, medium- and long-term ideas around specific areas of focus. I learned so much from each one of the attendees and the podium presentations and look forward to future opportunities to support and attend this type of event.”

Gissoo DeCotiis

Global Head of Advocacy & Strategic Relations
Global Medical Affairs, Oncology
Daiichi Sankyo, Inc.

“I loved attending the communications workshop. It was an excellent idea to bring together patients and healthcare providers, and at my table this led to a very rich exchange around how communications – both sending and receiving information – are often conducted in a less-than-optimal manner. Not on purpose, but often because we have different starting points. Sharing the experiences – both by the patients and the healthcare professionals – led to identifying together how these communications could be improved. Stepping into the shoes of one another helps us to better understand each other’s position, perspective and needs. And only then can we change and improve the way we communicate.

Thank you to the ABC Global Alliance and the MBC Alliance for creating this unique workshop, that also yielded helpful insights for industry partners on how to best communicate to patients and healthcare providers, e.g. around clinical trials. It would be great to build on this workshop in the future with further multi-stakeholder exchanges as it has proven to be so valuable for all involved.”

Matthijs van Meerveld

Global Head of Access Policy & Patient Advocacy, Oncology
Menarini Stemline

Dr. Fatima Cardoso

President, ABC Global Alliance

Dr. Cardoso is the Director of the Breast Unit of the Champalimaud Clinical Center (CCC) in Lisbon, Portugal. She is board certified in medical oncology and internal medicine. She earned her medical degree at the University of Porto in Portugal and completed fellowships in the Translational Research Unit of the Jules Bordet Institute (IJB) in Brussels, Belgium, and the Department of Molecular and Cellular Oncology at MD Anderson Cancer Center in Houston, Texas. She then worked for 10 years as Assistant Professor at the Medical Oncology Clinic of the IJB and served as the scientific director of the international research network TRANSBIG for 7 years (EU Framework VI). She returned to Portugal in October 2010 to create the Breast Unit of the CCC, leading it to become the 1st certified Breast Unit in Portugal.

She has received several educational and research grants. Her research interests include biology of breast cancer, prognostic and predictive markers, and new anticancer agents; and she is involved in many phase I-IV breast cancer clinical trials. Dr. Cardoso is also deeply involved in the field of global cancer policy, accessibility and inequalities, and is the founder and President of the Advanced Breast Cancer (ABC) Global Alliance, as well as the founder and chair of the ABC International Consensus Guidelines Conference.

Dr. Cardoso has authored about 350 publications and has presented her work nationally and internationally. She is editor-in-chief of The Breast Journal, associate editor of the European Journal of Cancer, and is an editorial board member of several other journals. She is active in numerous professional organizations and was a member of the Board of Directors of ESMO, ECCO and EORTC. She has received numerous awards, including the prestigious Order of Santiago da Espada for Scientific Merit received from the President of Portugal on June 10th, 2015.

Dr. Ellen Landsberger

Patient Advocate, MBC Alliance

Ellen Landsberger is a retired Obstetrician-Gynecologist who specialized in Maternal-Fetal Medicine. She was active in the American College of Obstetricians and Gynecologist (ACOG) and retired from practice in 2016. She developed Breast Cancer, Stage 1 ER+/PR+/Her2- disease at age 43 and treated it aggressively. Ten years later she was found to have serous carcinoma of the uterus and again, treated it aggressively. Shortly after retiring from her busy academic practice, she was shocked to be diagnosed with metastatic breast cancer 22 years after her early breast cancer. She decided to use her voice and experiences as a patient to advocate for others who may not have had the same opportunities to receive the expert medical care from which she benefitted.

She volunteers as a Breast Cancer Patient and Research Advocate with several organizations, primarily at Memorial Sloan Kettering Cancer Center where she is treated. She is a member of the Patient and Family Advisory Council for Quality (PFACQ) at MSK. Through PFACQ, she participates in the Research Subcommittee and the Cancer Control and Population Science Subcommittee. She has also been the Patient Advocate representative from MSK to the Translational Breast Cancer Research Consortium since 2022. She participates in the Patient Advocate Working Group, the Endocrine Resistance Working Group, the PRO Working Group and is the Lead Advocate of the Correlative Science Interest Group, always adding the patient’s perspective to these essential clinical trials. She is as proud of her advocacy work as she is of her career as a physician.

Dr. Reshma Jagsi

Chair, Department of Radiation Oncology
Emory University School of Medicine

Reshma Jagsi, M.D., D.Phil., is the Lawrence W. Davis Professor and Chair of the Department of Radiation Oncology and a Senior Faculty Fellow in the Center for Ethics at Emory University in Atlanta, Georgia. A graduate of Harvard College, Harvard Medical School, and the University of Oxford, where she earned her DPhil in Social Policy as a Marshall Scholar, she is the author of over 450 publications regarding both breast cancer and bioethics. She is the PI of multiple grants from the US National Institutes of Health, the Susan G. Komen Foundation, and other philanthropic foundations. Both a clinical trialist and health services researcher, she is known for research to strengthen autonomy in breast cancer patients and to individualize breast cancer care.

As a radiation oncologist who treats patients with breast cancer, she leads multicenter randomized trials of forgoing radiotherapy in lower-risk patients, intensifying it in patients with more aggressive disease, and enhancing patient-centered communication. Active in organized medicine, she serves on the US National Academies of Science, Engineering, and Medicine’s Committee on Women in Science, Engineering, and Medicine; the US NIH Advisory Committee for Research on Women’s Health; the Steering Committee of the Early Breast Cancer Trialists Collaborative Group; and the Lancet’s Breast Cancer Commission.

She has received many honors, including the AAMC Group on Women in Science and Medicine’s Leadership Award, LEAD Oncology’s Woman of the Year Award, ASTRO’s inaugural Mentorship Award, AMSA’s Women Leaders in Medicine Award, AWiS’s Meridian Award, AMA’s Inspiration Award, AMWA’s Woman in Science Award, and AAWR’s Marie Curie Award. She has been elected to the American Society of Clinical Investigation and Association of American Physicians, and is a fellow of the AAAS, ASCO, ASTRO, AAWR, and the Hastings Center.

Dr. Belinda Kiely

Sr. Research Fellow
NHMRC Clinical Trials Centre

Dr. Belinda Kiely is a medical oncologist who specializes in breast cancer. She is a Staff Specialist at Concord and Campbelltown hospitals in Sydney, Australia and a Senior Clinical Research Fellow and Oncology Prognostication Program Lead at the NHMRC Clinical Trials Centre, University of Sydney. Her research interests include breast cancer treatment, prognostication and survivorship. Dr. Kiely led the development and evaluation of a web-based tool to help oncologists estimate and explain scenarios for survival time to patients with advanced cancer and contributed to the development of CancerSurvivalRates.com, a website helping patients with cancer and their doctors find prognostic information. Dr. Kiely is a member of Breast Cancer Trials ANZ; co-chair of the Medical Oncology Group of Australia Breast Cancer Expert Group; a member of the Breast Cancer Network Australia Strategic Advisory Group; and was a member of the Advanced Breast Cancer International Consensus panel in 2019 and 2023.

Dr. AnaMaría López

Chief of Cancer Services
Jefferson Health New Jersey – Sidney Kimmel Cancer Center

Dr. Ana Maria Lopez, MD, MPH, MACP, FASCO, is a medical oncologist and integrative oncologist at the Sidney Kimmel Cancer Center at Thomas Jefferson University, where she serves as Professor of Medical Oncology and Integrative Medicine and Nutritional Science.

Dr. Lopez has dedicated her career to addressing healthcare inequities and supporting the development and advancement of a diverse healthcare workforce. By working with communities, by listening to needs and priorities, and by considering innovations in technology, digital health, and wearables, Dr. Lopez has committed herself to improving health outcomes. She has authored more than 130 peer-reviewed journal articles and multiple book chapters.

Dr. Lopez’s work with her professional organizations echoes her health equity priorities. She is President Emeritus and Master of the American College of Physicians; member, Board of the National Coalition for Cancer Survivorship; and Member, Executive Board, Society of Integrative Oncology. Dr. Lopez formerly served on the Board of the National Hispanic Medical Association and is past-Chair of the Cancer Health Equity Committee, American Society of Clinical Oncology.

Beth Burnett

Chair, MBC Alliance

Beth Burnett is the chair at Metastatic Breast Cancer Alliance, leading the coalition of allies to meet the needs of those living with or impacted by MBC. With over 30 years of experience in Oncology primarily in the pharmaceutical industry, Beth retired from Pfizer three years ago and joined the Alliance as an Individual Member/Advocate. Beth has a proven track record of working collaboratively with non-profits and patient advocates. She is passionate about improving the experience for people with cancer. Outside of work, Beth enjoys reading, hiking, cooking and traveling.